FAQ
Why choose Initial Pixel?
We’re honest, we’re problem first, and we become part of your business.
We’re blunt when we need to be. We start with what you’re trying to achieve and what’s getting in the way, then build what fixes it, not whatever’s quickest to sell you.
We talk to you all the way through, we do the right job to the right standard every time, and we make sure what we build works with the rest of your business.
What does problem first mean?
We ask why before we build anything.
Ask most agencies for a website and they’ll build you a website. We want to know why you need one, who it’s for and what it has to do: more sales, more leads, more awareness, somewhere to show your work?
Once we understand that, we design a solution that hits those goals. We don’t build it and leave you to it.
How does it work?
A free chat, a free concept, then the full build.
1. A free 30 minute consultation about your business, your goals and what’s holding you back.
2. We design a concept for free: what we believe you should be doing, presented to you properly.
3. If you’re happy with it, we refine it together and complete the full design and build. If you’re not, you’ve paid nothing.
Why do you design the concept for free?
Because you shouldn’t pay for something you can’t see.
Showing you our vision first means we can refine it together before you spend anything. It makes sure we’re doing the right thing, and that you’re paying for the right thing.
How long does a project take?
As long as it takes to do it right, and we’ll work to your deadline.
It depends on the scope and scale. We don’t set rigid timescales, but if your business has a date to hit, we’ll aim for it. Need it in a week? We’ll try, though rushing can cost quality.
The quickest way to a real timeline is a free chat about what you need.
How much does it cost?
A fair price for the value you get.
Every project is different, so there’s no price list. We’re affordable and we don’t charge through the nose, but we price on what the work will be worth to your business, not on the website itself. Value is what matters.
Book a free consultation and we’ll give you a clear price.
Do I need a website?
If you want to grow, yes. The real question is what it’s for.
Sales, leads, awareness, showing off your work: each needs a different website. Word of mouth is great, but if you want to scale, people need somewhere to find you, understand you and act.
A website that isn’t built around your business does nothing. One that is works for you every day.
Can I make changes myself?
Yes. You own what we build, and you can run it.
We hand over sites and tools you can update yourself, so you’re not waiting on us for small changes or paying monthly fees for nothing. We want you to grow your business with us, not because of us.
And if you need us later, we’re a message away.
Who do you work best with?
Business owners who want to move forward.
We’re at our best with people who want to grow and want a partner to push them on. If you just need a small job here and there we’ll still help, but that’s not where we make the biggest difference.
Is it just websites?
No. The same approach runs through everything we do.
Branding, ecommerce, software, ads, marketing, lead generation, sales tools, AI training and business advice all start the same way: understand the problem, then solve it in a way that connects with the rest of your business.